Whooeee! says Richard Dennis, “That is really simple. I love a simple product … ideally, it would be just about self-explanatory. One look and BINGO!! They get it. Everything is clear. No explanation necessary.

It’s especially wonderful and simple when it’s a really, really hot repeat-order product in a HUGE, desperate market … and you can afford to give out free samples! Man-oh-man! That’s like taking candy from a baby, when you have a set-up like that”

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